There once was a time when reaching a highly targeted audience required significant investment. When building credibility within a community required a workforce and proprietary content. There was a high cost of entry to build a conference which minimized options for those seeking relevant education and networking.
There has been a movement for years now towards communities of like-minded individuals organizing, congregating and networking online. As members understand the needs, wants and desires of their community, non-traditional alternatives to conferences have exploded. There has never been a time in history where we’ve had more accessibility to choice than we do now. Webinars, unconferences, e-books, online communities, blogs, vlogs, podcasts, hybrid events, and the list goes on.
Large conferences need to beware of the growing number of alternatives to their event. Conferences are fighting for share of wallet and time – not just with other large conferences, but with the exponentially increasing group of options that fall under networking and education for their target.
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