Over the next month, I will do my best to post during my time here. If my flight here was any indication of what’s to come, it’s going to be a very interesting trip (think massive turbulence, burning hot coffee and the news media racing to interview me and others as soon as we exited the airport) ;)
Photo via wilf2
This weekend I’ll be presenting 2 sessions at MPI WEC 2011 in Orlando, FL. I’m really excited about these two topics. A Brand New World will inspire event businesses to create a powerful brands (even in commoditized categories) that attract, engage and excite. Getting SMART About Social Media is not just another social media session. There will be no ‘how to build a facebook fan page’ or useless statistics thrown around. This session is focused on how to use social media to drive sales. Period.
I hope you come out to both sessions. I guarantee, whether you’re a newbie to branding & social media or a pro, you will learn great tools and ideas. Plus you’ll get a very special offer if you’re in my session (wink, wink).
Sunday, July 24, 2011 . 8:30am
Sunday, July 24, 2011 .
Will you be at MPI WEC 2011?
Tuesday, January 25, 2011 4:00PM - 5:30PM, Room 227ABC
I’m very excited about this presentation; it’s the culmination of months of research, interviews and reading on the topic of Social Influence Marketing.
Tuesday, January 25,2011 2:00PM - 3:30PM, Room 232ABC
I’ve compiled an incredible panel to share their journey to social media success. In this honest and interactive session, they’ll share their failures, lessons learned and recommendations. Come prepared to ask questions.
Sally is the co-founder of Page.ly which has been dubbed the fastest and easiest way to WordPress website creation by tech industry experts. Page.ly was written up as one of the top 20 companies of 2010 in the industry and has been featured in ReadWriteWeb, Mashable, TheNextWeb, FastCompany, SEOMoz, etc… Some notable clients include GetSatisfaction, SimpleGeo, Viddler, Texas A&M, and various radio station personalities. Before Page.ly, Sally focused on her other company BestPartyEver.com which is a social network/ directory for vendors and their potential clients.
Rick Turner has spent the past 12 years working in various roles within the Hospitality, Culinary and Special Events industries. He is currently the Director of Business Development for Event Source. In addition, he is co-founder and executive producer of Event Expo, a regional showcase of the products, services and ideas related to the special events industry. He has recently taken on a role as Partner in Cleveland’s newest culinary venture, “Emerging Chefs”, producing culinary themed events, social media and marketing efforts for Chefs. Rick is very involved with a number of civic and industry associations including ISES and is currently serving an unprecedented second consecutive two-year term as President of the Cleveland Chapter of HSMAI. Rick is the current PR Chair for SEARCH.
Elizabeth Beskin is a 20-plus year veteran in the event industry. She is now running three businesses, so she uses social media as her main means of advertising for all three. Her core business, Fifth Avenue Digital, is a photography agency providing talented, experienced photographers for corporate and social events. The Album Boutique is an e-commerce site used to create high-end wedding and special occasion photo albums for people who own their images and want an heirloom-quality album to pass on to future generations. The Ultimate Engagement is a new type of bridal show that is much like speed dating, bringing high-end vendors together with pre-screened luxury brides. Elizabeth graduated Harvard Business School this year with an executive MBA.
Lindsay Fultz is the obsessive compulsive Manager of Sales and New Media Marketing at Grosh Backdrops and Drapery, located in Hollywood, CA, Lindsay has successfully transitioned the marketing department from 100% traditional to the world of new media. Her social media campaigns and call to action email marketing style have brought in over $300k in revenue, raised $24k for charity and decreased the marketing budget by $70k .
If you haven’t already signed up, there will be a tweetup at The Special Event on January 27, 2011 at 7:00pm. I’ve signed up and hope to see you there!
If you call Cleveland or the Philippines home, I may be seeing you in November. I’ve got a couple of really cool events on the books and I hope I see you there…
November 10, 2010 – Cleveland, OH – The Hospitality Sales and Marketing Association
I was delighted when Rick Turner, President of HSMAI’s Cleveland chapter, reached out to see if I’d be interested in being a part of a panel to discuss: “If I Could Go Back – What I’ve Learned and What I’d Do Differently”. I love the idea of sharing the good, the bad and the ugly. I really think that we can learn far more from the times we fall down and the moments we struggle than when everything is on the up and up. Michael Cerbelli will be a co-panelist along with a very successful local restaurateur.
November 23-25, 2010 – Manila, Philippines – Full Day Workshops
November 27, 2010 – Boracay, Philippines – Full Day Workshop
On the heels of a fantastic webinar last week with Philippines-based ad agencies, publishing, banking, CPG and pharmaceutical conglomerates, I will be returning to Manila to deliver my full-day Social Media Strategy workshop. The Philippines is officially one of my favorite places on earth – so I can’t wait to be back to enjoy the warm people, hot air, beautiful beaches and to-die-for shakes.
Will you be there?
If I had a bucket list, I’m sure that being carried up on stage in a swing by some handsome Philippino men would be somewhere in the top 10.
As you know, I’m at Events Asia 2010 presenting on Social Media. I showed up this morning to do a run-through with the other speakers and learned that I would be arriving on stage in grand style! Three very strong men carried me across the conference room floor using a bamboo rod and a rattan swing. I tried my best to look demure and like I’ve done this many times before…although I’m not sure I pulled that off very well.
So, do you think I should add this to my rider? ;)
I can’t wait to share more photos and videos from the conference…
On March 8, 2010 event planners from around the world will descend on Las Vagas for the 2010 Event Solutions Conference & Tradeshow. The event will start with a bang…on the evening of the 8th, the Mandarin Oriental Ballroom will roll out the red carpet for the 2010 Spotlight/CATIE Awards (in association with ICA and Event Solutions Magazine). Yes, Vegas has seen its share of Trekkies, Adult Film Stars and Gadget Geeks, but they’ve never seen the likes of this bunch.
With my smartphone and my social media applications, yours truly will be reporting from the awards celebration along with Alan Smithson of Star Productions Inc, Brent Prockert of All Seasons Catering and the fabulous Ruth Moyte of Red Dandelion Creative (one of my blog sponsors – yay!). I’m very excited seeing as Ryan Hanson of Beevents (who will be producing the event), Event Solutions and many of the event sponsors have readily embraced social media and will be introducing some amazing social ideas leading up to the event and on the evening of the awards.
Over the next week and a half, the 2010 Spotlight/CATIE Awards will be asking its attendees to help shape their event using social media. In their first of three question to all of you, they ask: Which centrepiece would you like to see grace the dinner tables of this 60s themed event? Cast your vote here!
If you haven’t already, make sure you follow the conference twitter hashtag: #ESCS10. You’ll hear event stakeholders leak cool information about the event, attendees build relationships with one another and social media reporters weighing in on their event experiences.
I’ll be delivering 3 sessions at the conference & I hope to see you there. Please introduce yourself – I always love to meet my social media friends in the flesh!
MONDAY • MARCH 8 10:30am – Noon . State of the Industry: Where We are Now and Where We’re Headed
Moderator: Laura Schwartz, Principal, White House Strategies, Chicago, IL
Panelists: Branden Chapman of The Recording Academy, Steve Kemble of Steve Kemble Event Design, Lara McCulloch-Carter of READY2SPARK, Kevin Dana of CORT and Craig Bullock of TBA Global
From the A.I.G. effect to blacklisted destinations to the Great recession, the events industry has faced many significant challenges in the past year that have changed it forever. this March, join your peers and a panel of industry leaders to discuss all that we have faced as an industry and the way ahead. Leaders from diverse sectors of the event world will present their vision for the future of the industry; the top-line trends you need to be aware of; and how our industry will look one, five and 10 years from now. Whether you’re an independent, association, corporate, or nonprofit planner or a supplier, this must-attend session will give you the big picture you need to strategize your business or career for today and tomorrow. Stay tuned to learn more about the top event industry voices who will convene for this one-of-a-kind featured session!
MONDAY • MARCH 8 3:00pm – 4:15pm . Business Development: How to Turn Customers into Evangelists
Attracting and retaining customers is the age-old challenge for all business owners. In this session, explore how to find new customers, and more importantly, how to keep the ones you already have. In this ever-changing and significantly more sophisticated business environment, your relationships with your clients is vitally important to your company’s survival. You will leave with an accomplishable “to do list” for meeting your clients’ needs and having them shout from the roof tops about how great you are!
TUESDAY • MARCH 9 9:00am – 10:15am . Socialize With a Purpose: Building a Social Media Strategy For Success
Social media offers an excellent tool for business owners and marketers to expand their communities and their brand recognition – but just because it’s free doesn’t mean you shouldn’t have a strategy behind it. The key to success is a clearly thought-out plan. This session will give you the tools you need to craft an effective strategy to achieve measurable results for your company.
Click here to access the conference program & event information.
On January 27, 2010, I’ll be delivering a full day seminar on Strategic Event Marketing Using Social Media for EMI Caribbean in beautiful Trinidad. Don’t miss this event – seats are selling fast!
Smart planners have recognized that the game has changed forever. Event guests are no longer simply attendees, they are active and engaged participants that can either make or break the future of your event. In seconds they can tweet out that the food is terrible or post how great a speaker is. Power is at their fingertips. They expect more now than they ever have. They want their voice to be heard and understood, they want to make connections with other delegates before, during and after the event, and they expect event organizers to be listening.
This intensive workshop will help event professionals understand how to use the tools to build thriving communities through strategic planning. Whether you plan the events, contribute to them or simply attend them, this seminar will give any business professional the power to be successful in social media.
Don’t delay. For details and to register, please see this flyer.