
(click on image above to download the free eBook)
For those of us who have been involved in social media for the past few years, we have witnessed a true awakening. 2009 was a year where businesses got serious about tapping into the power of social media for events. We saw an upswing of Facebook fan pages, Twitter walls, unconferences, Tweetups, hashtags and good ‘ol fashion conversations online.
2010 harkens a New Year of continued evolution. A time where business professionals focus on the strategy behind social media and more importantly the cultural shifts that need to happen for it to survive and thrive within the organizations that plan events.
This shift was at the heart of this book. My goal was to facilitate a collaborative eBook with insights from event professionals who have been true practitioners in the art of social media. My challenge to the team was simple: Provide forward-looking insights & guidance on how event planners should evolve their thinking for the future of social media in events.
Experts:
Jessica Levin, CMP – President & Chief Connector, Seven Degrees Communications
Paul Salinger – VP Marketing, Oracle
Michael McCurry, CMP - Strategic Account Manager, Experient
Jeff Hurt – Director of Education & Engagement, Velvet Chainsaw Consulting
Samuel J. Smith – Blogger & Technology Consultant, Interactive Meeting Technology Blog
Ryan Hanson – Creative Producer, Designer & Conversation Starter, BeEvents
Foreword by Lara McCulloch-Carter
I’m delighted with results. Although each expert has brought their own perspectives, threaded throughout the book is the theme of change. I hope that as you read through you get inspired.
We welcome your feedback & encourage you to share your thoughts and opinions on our respective blogs or via Twitter (hashtag #eventprofs).
Here’s to a year of positive change!
(click on the image at the top of the page to download the free eBook – no sign up is required!)

Getting Smart about Social Media – Building a Strategic Plan . September 16, 2010 . Location tba
January 25-28, 2011 . Phoenix Convention Center, Phoenix, AZ
February 28 & March 1, 2011 . Las Vegas, NV
February 26, 2011 . Mandalay Bay Convention Center, Las Vegas, NV
Social Media Strategy (full day) and Social Media in Events (1 hr) . April 28, 2010 . Boracay EcoVillage Resort & Convention Center
Leveraging Social Media in Events to Driver Better Engagement and Results . April 29, 2010 . Boracay EcoVillage Resort & Convention Center
State of the Industry: Where we are now and where we’re headed . Wednesday, March 8, 2010 – 10:30am to 12:00pm . Paris Hotel, Las Vegas, NV
Business development: How to turn customers into evangelists . Wednesday, March 8, 2010 - 3:00pm to 4:15pm. Paris Hotel, Las Vegas, NV
Socialize with a purpose: Building a Social Media Strategy For Success . Thursday, March 9, 2010 – 9am to 10:15am. Paris Hotel, Las Vegas, NV
Developing a Social Media Strategy (full day workshop) . January 27, 2010 . Trinidad, West Indies
Building Business in 140 Characters: Harnessing the Power of Twitter . January 12-15, 2010 . New Orleans, LA
Creating your personal brand using Social Media . October 15, 2009 . Toronto, ON
Social Media for Event Planners . September 24-26, 2009 . Trinidad, West Indies
Hitting it out of the park: Getting customers for life . September 24-26, 2009 . Trinidad, West Indies
Meet the Masters . September 24-26, 2009 . Trinidad, West Indies
Social Media 101 . August 6-8, 2009 . San Francisco, CA
The NEW Way to Win Friends & Influence People (using Social Media) . March 2009 . Toronto, ON

