It’s easy to do what we’re comfortable doing. There’s little risk, after all, in doing what we know we’re good at. But doing what you’ve always done leaves little room for doing what you’re capable of doing.
Our industry needs risk-takers, provocateurs, innovators and inventors. We need people who rethink old ideas, who push boundaries, who explore unchartered territory.
What keeps most of us from greatness is fear of failure. But it’s not the act of failing that is nearly as scary as being a failure. We need to distinguish the two in our minds and recognize that the most effective route to innovation is by way of a few mistakes. That doesn’t make you a failure. It makes you brave. Besides, I can’t think of a greater failure than to never recognize your potential. Never failing probably means you’ve never tried.
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