Topics
Brand Strategy
We are in the midst of a revolution.
In just a few short years, innovative tools and technologies have totally transformed the way we connect, communicate and share with one another. We’ve seen a dramatic shift with our consumers. They are savvy, have more choice than ever before, have high expectations and don’t think twice about sharing their experiences with their social networks online. Our brands are no longer defined solely by what we say about our own companies, they are being shaped by what every day consumers are saying about us. The industry is getting more competitive, more price-driven and more saturated with global competition.
It has never been harder for your business to stand out, create desire and compel action.
Don’t simply exist…be exceptional. Learn what you need to do to cut through the clutter, earn attention and turn this savvy new customer into an advocate for your business.
Key learning deliverables:
- Why having a powerful brand is the difference between life and death in today’s socially connected world
- 6 critical success factors to build a brand that cuts through the clutter and earns raving fans
- Specific tools and techniques to carve out your winning position in the marketplace
Are you tired of competing on price? Frustrated by being seen as a commodity? Challenged by how to stand out in a sea of competition? Then, this session is for you!
Your brand is one of the most powerful assets your company owns. It’s how people place a value on your products and services. It’s what determines whether people will notice you. And, how they will communicate your business to others.
In this session you’ll learn how to earn what you deserve and engineer a brand people will pay more for.
Takeaways:
- Why do some brands earn a higher price point than others
- How to engineer a desired brand with a Brand Promise, Positioning and Personality
- Defining and finding your ideal customer…the one who will pay what you’re worth
- Ideas for building your brand image
New Marketing
We are more influenced by our peers when making a purchasing decision than we are by traditional marketing & advertising. In fact, 83% of purchase decisions are influenced by word of mouth. With the advent of social media tools like Facebook, Twitter, LinkedIn, YouTube we are more digitally connected than ever before. We are voyeuristically watching what our friends and connections are doing and what they’re being influenced by.
Some people within our social graphs have more influence over our decisions than others. It might be that they have strong connections within a community, or are experts on a particular subject, or perhaps they are simply held in high esteem. These people can propel us to take action. These people are called Influencers.
In this dynamic session, you’ll learn how the world of branding & marketing is changing and how to leverage influencers to build your business.
You’ll learn:
- Why influencers are critical to your brand’s success
- How successful companies, large and small, have used social influence marketing to build their brands
- Why existing tools, like Klout, don’t identify influence and how to go about finding the right influencers for your business
- How to motivate influencers spread your word on your behalf
Customer Attraction
Attracting and retaining customers is the age-old challenge for all business owners. In this session, explore how to find new customers, and more importantly, how to keep the ones you already have. In this ever-changing and significantly more sophisticated business environment, your relationships with your clients is vitally important to your company’s survival. You will leave with an accomplishable “to do list” for meeting your clients’ needs and having them shout from the roof tops about how great you are!
Social Media Training
“If you don’t know where you want to go, any road will take you there”. Social media has provided a platform to build communities, generate awareness and promote evangelists. But many businesses start without a strategy. The end result? Wasted time. In this session we’ll get smart about social media.
Social media offers an excellent tool for business owners and marketers to expand their communities and their brand recognition – but just because it’s free doesn’t mean you shouldn’t have a strategy behind it. The key to success is a clearly thought-out plan. This session will give you the tools you need to craft an effective strategy and achieve measurable results for your company.
Takeaways:
- Why social media has become so relevant
- How businesses, small and large, have leveraged social media for success
- How to develop a social media strategy to get your business started on path to success
We are more influenced by our peers when making a purchasing decision than we are by traditional marketing & advertising. With the advent of social media tools like Facebook, Twitter, LinkedIn, YouTube we are more digitally connected than ever before. We are voyeuristically watching what our friends and connections are doing and what they’re being influenced by. Find out how to tap into this movement and leverage Social Influence Marketing to build your brand.
Takeaways:
- Why influencers are critical to your brand’s success
- How successful companies, large and small, have used social influence marketing to build their brands
- Why existing tools, like Klout, don’t identify influence and how to go about finding the right influencers for your business
- How to motivate influencers spread your word on your behalf
There are 133 million blogs in the blogosphere. How will yours stand out? Making an impact isn’t easy, but with 51 percent of readers compelled to visit corporate sites as a result of reading blogs there’s no denying their power. Blogs are search engine magnets; they give a human voice to your company, they can help you establish leadership in your industry and they can open up a valuable conversation with your customers. Learn how to build a Cannonball Blog from the author of the highest ranked independent blog in the meetings and events industry.
Takeaways:
- Discover why blogs are a powerful tool in the marketing mix.
- Learn how to create a compelling blog that drives value for your readers.
- Find out how to create killer content that keeps people coming back for more.
- Explore how to define your goals and measure success.
Social media has fundamentally changed the way that we communicate and build business with one another. Twitter is the fastest growing and most talked about mainstream social media site. Find out why you can’t afford to ignore it and, more importantly, how you can use it to build business, promote events, create a following and develop professionally…all at little or no cost!
Takeaways:
- Find out how some of the most powerful brands, large and small, have used Twitter to solve business problems
- The secrets to selling through social media
- How Twitter can help you build brand awareness, promote events and create enriching event experiences.
- Twitter Toolbox: Developing a social media strategy and other takeaways to help you implement Twitter in your marketing mix immediately
