May 24, 2012 . The Drake, Chicago
Red Diamond Congress
July 11, 2012 @ 8:00am . Chicago, IL
American Camp Association – Tri-State Conference
March 14-16, 2012 . 11:30am-12:45pm . A Brand New World
March 14-16, 2012 . 10:00am-1:00pm . Getting Smart about Social Media Workshop
The ultimate workshop for event pros to stand out, build raving fans & sell more. Even when the competition is cheaper.
We, in the event industry, are in the midst of an epidemic.
The enormous financial challenges of the last few years have left in their wake increased competition, amplified marketing noise and lower prices. More people are fighting harder today than ever before to get to your attendees and prospects. So what are you going to do about it?
In this workshop, we’ll go well beyond tactics to understand why people buy and how you can use this knowledge to build resilient bonds with your ideal customers. I’ll share with you my secret tools for building a brand that breaks through the noise – tools that I’ve honed over 16 years of working with some of the most well known brands in the world. You’ll be given the key to becoming a marketing powerhouse, learning the most powerful communication channels today and how to hone in on strategies that will generate sales and allow you to charge a premium, all while building a community of raving fans.
The Workshop Overview:
Defining the Brand: Going Beyond Logos to Attract and Seduce
- The astonishing reasons why your customers buy, and how you can use this knowledge to cut through the chaos
- Identify your ideal customers/attendees & learn how to create emotional hooks
- Build an irresistible brand manifesto, promise, personality and positioning
Becoming a Marketing Powerhouse
- Forget complexity, learn how to building a simple and effective marketing plan
- Killer strategies to stop wasting valuable time and start generating real results for your event or business
- A break down of the most unbelievably powerful marketing channels and how to use them to connect to your customer
- The key to building a thriving community of customers and prospects that are engaged all year long
- How to track and measure your success
Putting it all to Practice
- Attendees will create their own brand and marketing plan
Who Needs to Attend:
- Internal event planners
- Independent event planners
- Event suppliers
- Conference organizers
- Community managers
- Anyone responsible for communicating or marketing to customers / attendees
April 5, 2012 . Pelican Hill, Newport Beach, CA
4 unbelievably powerful ideas, your competitors wish they knew, that will catapult you ahead of the crowd and make a splash for your business.
Welcome to the new age of marketing. It’s becoming increasingly difficult to reach your customers. With upwards of 5,000 marketing messages hurled at them every single day and the thousands of pieces of shared content they’re exposed to via email and social media, it’s no wonder they tune most of it out. In a post-recession era, consumers are fickle – leaving brands in record numbers for cheaper alternatives. And, add to that, almost 50% of consumers don’t trust what you say in your advertising. The cards are stacked against you.
In this session, I’ll share 4 astonishing new marketing concepts that your business needs to know, and master, in order to break through the noise, create desire, build sales and keep customers…even if your competition is cheaper.
• Planned Serendipity – How to be discovered, even when you’re not being looked for.
• The rise of Curation – How to become a strategic content curator.
• Journey-telling – How to build a killer brand experience.
• Social proof – How to leverage social recommendations & influencer marketing.
Break from convention and make a splash for your business.
American Camp Association Webinar
December 7, 2011, 1-2:30pm EST . Topic tbc
Strategic Branding Implementation Kuala Lumpur
February 13 & 14, 2012 . 2-day Strategic Branding Workshop . Kuala Lumpur, Malaysia
Australian Event Symposium
October 6 & 7, 2011 . A Brand New World . Sydney, Australia
ATA National Conference
September 22, 2011 11:00am-12:00pm . Turning Customers into Evangelists . Sydney, Australia
MPI World Education Congress
July 24, 2011 8:30am-9:30am . A Brand New World . Orlando, Florida
July 24, 2011 3:15-4:15pm . Getting SMART About Social Media . Orlando, Florida
Corporate Social Media Workshop Training
August 4, 2011 . Detroit, Michigan
Corporate Social Media Workshop Training
August 5, 2011 . New York, New York
April 21, 2011 . Getting SMART about social media . Calgary Zoo – Enmax Conservatory Hall
MeetingsNet Event Marketing 2.0 (Webinar)
April 14, 2011 . Event Marketing 2.0
Event Solutions Idea Factory 2011
February 28 . A Brand New World . Las Vegas, NVMarch 1, 2011 . Cannonball Blogging . Las Vegas, NV
American Rental Association – Events & Tents: The Rental Show
February 26, 2011 . Its time to get SMART about social media . Las Vegas, NV
One Day Social Media Workshops (Philippines)
November 23, 2010 . Manila, PhilippinesNovember 24, 2010 . Manila, PhilippinesNovember 26, 2010 . Boracay, Philippines
ISES Hong Kong Lecture
December 8, 2010 . How to get SMART about social media . Hong Kong
ISES Hong Kong 1/2 Day Workshop
December 9, 2010 . How to get SMART about social media . Hong Kong
The Special Event Show 2011
January 25, 2011 . 3 Stories from the Bleeding Edge – How REAL event companies are using social media . Phoenix, AZJanuary 25, 2011 . Social Influence Marketing . Phoenix, AZ
HSMAI Cleveland Chapter
November 10, 2010 . If I Could Go Back – What I’ve Learned and What I’d Do Differently . Cleveland, OH
Event Camp Twin Cities
September 9, 2010 . Fables, Stories & Sagas – How Storytelling Influences . Minneapolis, MN
ISES Minneapolis-St. Paul
September 16, 2010 . Getting Smart about Social Media – Building a Strategic Plan . Minneapolis, MN
Events Asia 2010
April 28, 2010 . Social Media Strategy (full day) and Social Media in Events (1 hr) . Boracay, PhilippinesApril 29, 2010 . Leveraging Social Media in Events to Driver Better Engagement and Results . Boracay, Philippines
Event Solutions – Catersource Conference & Tradeshow
March 8, 2010 . State of the Industry: Where we are now and where we’re headed . Las Vegas, NVMarch 8, 2010 . Business development: How to turn customers into evangelists . Las Vegas, NVMarch 9, 2010 . Socialize with a purpose: Building a Social Media Strategy For Success . Las Vegas, NV
Event Management Institute Caribbean
January 27, 2010 . Developing a Social Media Strategy (full day workshop) . Trinidad, West Indies
The Special Event Show
January 12-15, 2010 . Building Business in 140 Characters: Harnessing the Power of Twitter . New Orleans, LA
October 15, 2009 . Creating your personal brand using Social Media . Toronto, ON
Eventology Conference & Expo
September 24-26, 2009 . Social Media for Event Planners . Trinidad, West IndiesSeptember 24-26, 2009 . Hitting it out of the park: Getting customers for life . Trinidad, West IndiesSeptember 24-26, 2009 . Meet the Masters . Trinidad, West Indies
August 6-8, 2009 . Social Media 101 . San Francisco, CA
Canadian Special Events & Meeting Expo
March 2009 . The NEW Way to Win Friends & Influence People (using Social Media) . Toronto, ON