Professional Speaking Schedule

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UPCOMING

American Camp Association – Tri-State Conference

March 14-16, 2012 . A Brand New World
March 14-16, 2012 . Getting Smart about Social Media

CSEME 2012

March 29, 2012 – 10:30 am . The Masters Round Table Discussion
Speakers: Marcy Blum, David Beahm, Alan Berg, Dianne Budion-Devitt, Lara McCulloch-Carter Jaclyn Bernstein, Milena Santoro and Ken Kristoffersen
We’re breaking down the walls & creating space for thought provoking conversations between you and the Iconic Industry Leaders presenting at CSE EXPO12. Join Marcy Blum, David Beahm, Alan Berg, Dianne Budion-Devitt, Lara McCulloch-Carter, Jaclyn Bernstein and Ken Kristoffersen for a series of intimate, inspiring conversations. Get up close and personal as you listen, learn and share with the absolute best in the business.
March 30, 2012 – 9am-4pm . Marketing Secrets to Winning Hearts & Capturing Wallets

The ultimate workshop for event pros to stand out, build raving fans & sell more. Even when the competition is cheaper.

We, in the event industry, are in the midst of an epidemic.

The enormous financial challenges of the last few years have left in their wake increased competition, amplified marketing noise and lower prices. More people are fighting harder today than ever before to get to your attendees and prospects. So what are you going to do about it?

In this workshop, we’ll go well beyond tactics to understand why people buy and how you can use this knowledge to build resilient bonds with your ideal customers. I’ll share with you my secret tools for building a brand that breaks through the noise – tools that I’ve honed over 16 years of working with some of the most well known brands in the world. You’ll be given the key to becoming a marketing powerhouse, learning the most powerful communication channels today and how to hone in on strategies that will generate sales and allow you to charge a premium, all while building a community of raving fans.

The Workshop Overview:

Defining the Brand: Going Beyond Logos to Attract and Seduce

  • The astonishing reasons why your customers buy, and how you can use this knowledge to cut through the chaos
  • Identify your ideal customers/attendees & learn how to create emotional hooks
  • Build an irresistible brand manifesto, promise, personality and positioning

Becoming a Marketing Powerhouse

  • Forget complexity, learn how to building a simple and effective marketing plan
  • Killer strategies to stop wasting valuable time and start generating real results for your event or business
  • A break down of the most unbelievably powerful marketing channels and how to use them to connect to your customer
  • The key to building a thriving community of customers and prospects that are engaged all year long
  • How to track and measure your success

Putting it all to Practice

  • Attendees will create their own brand and marketing plan

Who Needs to Attend:

  • Internal event planners
  • Independent event planners
  • Event suppliers
  • Conference organizers
  • Marketers
  • Community managers
  • Anyone responsible for communicating or marketing to customers / attendees

WIPA USA

April 5, 2012 . information to come

MPI Toronto Education Conference 2012

June 10, 2012 – 1:00 pm . What’s in that Social Media Secret Sauce? The single greatest ingredient, missing from 90% of social media campaigns that will guarantee your success
Are you tire of tweeting and blogging and not seeing results? Do you want to learn how to create a community that is still energized long after your event is done, so their biggest question when your event comes around again is, “Where do I sign up?” Do you want to know how to use social media tools more effectively than your competition? If you answered yes to any of these questions, this is the session for you.

In one hour you’ll learn the single most overlooked key to disruptive social media that will affect everything you do from the content you create to your campaign tactics. We’re going to solve the biggest challenges of all — how to make sure you cut through the clutter, how to elevate engagement into results and how to keep the momentum going.

This will not be an airy fairy theoretical session that will provide you with high level concepts and no concrete tools. You’ll learn proven strategies and techniques that will help you cook up success for your business.

Key deliverables:

  • Discover specific strategies to stop wasting valuable time and start generating real results for your event.
  • Master tools that will help you create killer content that connects (even with limited time and resources)
  • Identify the key to building a thriving community of attendees and prospects who are engaged (all year long, not just during your event)
  • Learn ideas to rev up your social media activities and stand apart from the crowd.

Events Asia 2012

June 27-30, 2012 . Information to come

 

PAST

American Camp Association Webinar

December 7, 2011, 1-2:30pm EST . Topic tbc

Strategic Branding Implementation Kuala Lumpur

February 13 & 14, 2012 . 2-day Strategic Branding Workshop . Kuala Lumpur, Malaysia

Australian Event Symposium

October 6 & 7, 2011 . A Brand New World . Sydney, Australia

ATA National Conference

September 22, 2011 11:00am-12:00pm . Turning Customers into Evangelists . Sydney, Australia

MPI World Education Congress

July 24, 2011 8:30am-9:30am . A Brand New World . Orlando, Florida

July 24, 2011 3:15-4:15pm . Getting SMART About Social Media . Orlando, Florida

Corporate Social Media Workshop Training

August 4, 2011 . Detroit, Michigan

Corporate Social Media Workshop Training

August 5, 2011 . New York, New York

ISES Calgary

April 21, 2011 . Getting SMART about social media . Calgary Zoo – Enmax Conservatory Hall

MeetingsNet Event Marketing 2.0 (Webinar)

April 14, 2011 . Event Marketing 2.0

Event Solutions Idea Factory 2011

February 28 . A Brand New World . Las Vegas, NVMarch 1, 2011 . Cannonball Blogging . Las Vegas, NV

American Rental Association – Events & Tents: The Rental Show

February 26, 2011 . Its time to get SMART about social media . Las Vegas, NV

One Day Social Media Workshops (Philippines)

November 23, 2010 . Manila, PhilippinesNovember 24, 2010 . Manila, PhilippinesNovember 26, 2010 . Boracay, Philippines

ISES Hong Kong Lecture

December 8, 2010 . How to get SMART about social media . Hong Kong

ISES Hong Kong 1/2 Day Workshop

December 9, 2010 . How to get SMART about social media . Hong Kong

The Special Event Show 2011

January 25, 2011 . 3 Stories from the Bleeding Edge – How REAL event companies are using social media . Phoenix, AZJanuary 25, 2011 . Social Influence Marketing . Phoenix, AZ

HSMAI Cleveland Chapter

November 10, 2010 . If I Could Go Back – What I’ve Learned and What I’d Do Differently . Cleveland, OH

Event Camp Twin Cities

September 9, 2010 . Fables, Stories & Sagas – How Storytelling Influences . Minneapolis, MN

ISES Minneapolis-St. Paul

September 16, 2010 . Getting Smart about Social Media – Building a Strategic Plan . Minneapolis, MN

Events Asia 2010

April 28, 2010 . Social Media Strategy (full day) and Social Media in Events (1 hr) . Boracay, PhilippinesApril 29, 2010 . Leveraging Social Media in Events to Driver Better Engagement and Results . Boracay, Philippines

Event Solutions – Catersource Conference & Tradeshow

March 8, 2010 . State of the Industry: Where we are now and where we’re headed . Las Vegas, NVMarch 8, 2010 . Business development: How to turn customers into evangelists . Las Vegas, NVMarch 9, 2010 . Socialize with a purpose: Building a Social Media Strategy For Success . Las Vegas, NV

Event Management Institute Caribbean

January 27, 2010 . Developing a Social Media Strategy (full day workshop) . Trinidad, West Indies

The Special Event Show

January 12-15, 2010 . Building Business in 140 Characters: Harnessing the Power of Twitter . New Orleans, LA

ISES Toronto

October 15, 2009 . Creating your personal brand using Social Media . Toronto, ON

Eventology Conference & Expo

September 24-26, 2009 . Social Media for Event Planners . Trinidad, West IndiesSeptember 24-26, 2009 . Hitting it out of the park: Getting customers for life . Trinidad, West IndiesSeptember 24-26, 2009 . Meet the Masters . Trinidad, West Indies

ISES EventWorld

August 6-8, 2009 . Social Media 101 . San Francisco, CA

Canadian Special Events & Meeting Expo

March 2009 . The NEW Way to Win Friends & Influence People (using Social Media) . Toronto, ON