Event | Conference Planners

Lara McCulloch-Carter is an international speaker, educating businesses on the evolving branding, marketing and social media revolution. She is known for her story-telling style and for delivering new ideas in original ways. She engages an audience, whether the room contains thousands of attendees or tens, with humor and likability. (Feel free to peruse her speaking testimonials)

Lara has spoken to audiences across the US, Canada, the Caribbean, Asia and Australia including call centre managers, association executives, restauranteurs, camp operators and meeting planners, to name a few. Every presentation she delivers is carefully tailored to be relevant, meaningful and applicable to her audience.

  • Session Topics
  • Professional Speaking Schedule
As Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker and a pioneering force in the branding, marketing and social media revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.

With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business through her consultancy, READY2SPARK®.

In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in events. Her marketing blog holds the title as the event industry’s highest ranked independent blog.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership. She is also a sought after speaker, delivering her messages to audiences around the world.

Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way that event companies do business.

Coming soon…
Coming soon…
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Lara has delivered talks to audiences using a variety of presentation formats and tools – from classroom-style to fishbowls, incorporating twitter walls and even pecha kucha. She will work with you to determine the optimal technology to get the best out of every session.

The following are her general AV requirements:

  • Podium
  • Lavaliere Mic and Audio System
  • Audio Cable Plug In so that audio can be played directly from computer
  • Wireless Mic for Audience Question/Interaction
  • Screen Kit(s) with projector; prefer rear projection, if possible. (Appropriate for size of room & audience)
  • Wireless Internet Connection for attendees and Wired connection for presenter if wireless not available (if running a social media presentation)
  • Ability for speaker to advance her own slides
  • Sound check prior to presentation

Lara will bring her own laptop and DVI to VGA adaptor.

Book Lara to speak.Contact Us