Services

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Small Business Consulting Services

Full-Service Marketing Consulting
Many businesses don’t have the time or the resources to dedicate to building their business. This is a dangerous scenario because once those jobs you’re working on finish, there’s nothing in the pipeline to replace them. Other businesses choose to do marketing in-house. But there’s nothing more expensive to your business than a marketing misfire – spending money communicating the wrong messages to the wrong customers.

My small business consulting services include not only helping to craft your strategic plan for success but also helping you to execute that plan. So you stay on schedule, on budget and on target to your goals. Services include:

  • Small business marketing plans
  • Messaging
  • Brand design and Collateral development
  • PR
  • Website design and management
  • Social media marketing
  • Social site development
  • Social media content strategies
  • SEO (search engine optimization) / SEM (search engine marketing)
  • Online and offline advertising
  • Direct mail
  • Email marketing
  • Copywriting and editing
  • Vendor management
  • Lead management systems
  • Generation of contacts, leads, and clients
  • Customer retention strategies
  • Lapsed-customer outreach programs
  • Sales pipeline analysis
  • Development of tools to support lead conversion and business retention

Marketing Retainers start at $2,500 / month

or quotes for individual Small Business Consulting Services are available upon request

Brand Consulting
The definition of branding has evolved quite rapidly over the past couple of years, mainly due to the advent of social media and the decline of the influence of traditional media. No longer are brands manufactured in board rooms and no longer are perceptions shaped primarily based on what corporations tell us to believe through advertising. Today a brand can be defined as your reputation built off of both your promise to your customers and the sum of all of their experiences with you.

In order to build a successful brand, and ultimately a loyal and energized consumer base, a brand needs to start from the inside out. That means having a clearly articulated Brand Positioning, Personality and Promise, a passionate team of partners / employees who are singing off of the same hymn sheet and an organization that runs in support of what your brand stands for.

I help businesses create their story and align key stakeholders by way of the following.

Small Business Consulting Services:

  • Business, Customer & Industry Research
  • Brand Positioning
  • Brand Promise
  • Brand Personality
  • Employee Alignment

Brand Plans start at $4,000

Business Coaching
I’m passionate about helping entrepreneurs and small business owners reach their optimum performance. Whether you want to strategize how to attract new customers, reconnect with past customers and impress current customers or pinpoint what is needed to take your company to the next level, my role as your Business Coach is to help provide your roadmap.

Coaching start at $250 / session

Business Education + Workshops
I offer a wide variety of social media workshops, some of which include:

  • Social Media 101
  • How to use Twitter to build business
  • How to use Facebook to build business
  • How to use Youtube to build business
  • How to use Geo-targeting sites (like Foursquare) to build business
  • How to blog to build business
  • How to find prospects online
  • How to monitor your brand online
  • How to engage first, sell second
  • How to measure and analyze success

Workshops are quoted upon request

Ready to start attracting more customers? Let’s talk.Contact Us