Marketing Communications
Thursday, March 1st, 2012
I can’t tell you how many people over the years have asked me, “How do I become a public speaker?” Often the question is quickly followed with, “…but I’m really not sure whether I’m cut out for it. The thought of speaking in front of an audience scares me!”
I’ve been public speaking for over 6 years now and my career has taken me all over the world – The Caribbean, Asia, North America and Australia. But the way my professional speaking career started might surprise you…
Here’s my story
In 2006 I was at an industry networking event – I was there to make some connections since I had just started a new job in a new industry. Half way through the event I heard my name being called out by the event’s MC. “Lara, please come up to the stage and introduce yourself. You have been selected for our New Member Moment!” Shocked, dismayed, terrified, I could feel the heat rising in my face, my cheeks burning and my palms getting sweaty. I had spent my career up until this point presenting ideas to senior executives at Fortune 500 companies, but the idea of talking about myself to a room full of people made me want to run for the door.
I stood up on the stage, spotlight on my face, with everyone in the room staring at me and waiting for me to speak. I stumbled, lost all the moisture in my mouth and barely made it through my name, my company and what we did. I felt humiliated. That was my moment to shine. That was my moment to tell everyone in the room how proud I was of my new company and convince them why we should be on their radar. But I failed.
The moment I left the event I made a pact with myself. In order to be where I saw myself, I needed to conquer my fear of public speaking. The following day, I submitted a speaking proposal to an industry conference, was accepted and had 3 short months to prepare.
I spoke at that conference and delivered my very first seminar. No word of a lie, when I finished, I got a standing ovation. From that day I knew I was hooked.
5 Tips to get started as a public speaker
#1 Burn the Boats
Legend has it that in the early 1500s Hernán Cortés, a Spanish conquest commander, ordered his men to burn their boats when they invaded a new land. The idea was that it would remove any thoughts of mutiny and give them only one option…move forward.
In essence, when I signed up to speak at my first industry conference, I was burning my boat. I was removing an opportunity to retreat and presenting myself with one option…speak.
My best piece of advice for getting started with speaking is to, ahem, get started. You can’t learn public speaking from a book, you have to do it. So, contact your local business associations, industry association chapter or clubs. Get out there, start small, and get speaking.
#2 Pick Your Spotlight
One of the most important things on your journey through public speaking is to define who you are and why people should care. There are millions of speakers, but only you have your specific experiences and expertise. Start by asking yourself, “what do I want to be known for 5 years from now?” and build everything you do from there.
#3 Get in the Spotlight
Get known as an expert by showing you’re an expert. Blogging is a great way to do this. Not only does it hone your skills, focus your thinking and keep your finger on the pulse of what’s important, but it highlights your knowledge to others. Also submit articles to industry publications and host your own webinars or teleseminars or partner with associations and publications that have their own.
#4 Build Social Proof
Bring surveys with you to every speaking event and give them to both attendees and the organizer. These are helpful for two reasons. First, you need to learn from every event – both what you did well and what you need to improve. Second, your survey should also be used to get testimonials.
#5 Create Video / Photo Content
Invite a friend to your speaking event. Give them a video and still camera and ask them to capture your session. Watch the video and learn from it. The only way to critique your own performance is to see yourself on film. And, if you’ve done a great job, you’re now creating a library of footage you can use to sell your speaking to event organizers, which you can add to a Speakers Page.
What would you add?
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America“ spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto.
Be yourself, everyone else is taken
Last week I wrote about the importance of building a business based on sustainable ideas, not on a comparison to your competitors. With an explosion of consumer choice and a post-recession mentality, we’ve seen a rise in what has been coined the Spend Shift Movement – consumers are shifting from “mindless consumption to mindful consumption”, choosing businesses that don’t just meet their needs, but reflect their values.
Standing for something has never been more important than it is today. And that begins by defining the ideals, beliefs and philosophies that govern your business.
Build Your Manifesto
A manifesto is a declaration of your principles, policies, or intentions. In business, it’s your rallying cry – creating clarity for your customers and employees on what you stand for and reminding you what’s truly important. It pulls everyone in your organization together with a set of ideals that allow you to work as one.
It’s often the place I begin with my customers so that I can understand them, who they serve and where they do their best work.
To build your manifesto, answer the following questions:
- What do you believe / what drives you?
- What do you NOT believe?
- What were some of the biggest lessons you’ve learned in the past few years?
- What do you wish your customers would learn?
- What do you do consistently, even if you have to fight for it?
- What do you wish every employee in your organization focused on?
The following is a recent example of a manifesto I built for a client who believes in consistently delivering the unexpected.
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column.
The tyranny of ‘er’ and ‘more’
So, what makes your business different?
Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The problem with defining your business with ‘er’s and ‘more’s is that you are creating a comparison to someone else and, by doing so, you’re differentiating on degrees, not on sustainable ideas.
Why blend in when you can stand out?
No one could have imagined back in the 90s that consumers would pay $4 for a coffee. But they did. It certainly wasn’t just because the coffee was tastier. No, it actually had very little to do with the the coffee at all. What Howard Shultz, Chairman and CEO of Starbucks, set out to do was create an anomaly — when everyone else was selling coffee, he sold an experience. His vision was to create a third place, between home and work, where people could connect, relax and converse. He renamed coffee sizes. It wasn’t small, medium and large; it was short, tall, grande and venti. The names of his coffees were exotic. He brought the concept of Fair Trade to the masses. The stores were outfitted with comfortable chairs, warm colors and even fireplaces. Things that sound commonplace today, yet were anything but back then.
He made the experience so different that you couldn’t possibly draw a comparison to others.
So, what is the experience you deliver to your customers that defies comparison? If I were to call your office, who would answer the phone? What would they say? When you submit an RFP, how does it stand apart from every other? When you walk into a sales meeting, how do you present your company? If I were to go to your website, would it sound just like your competitor’s?
Let me put it another way…
One day, a number of years ago, I walked in to my office from lunch to find a beautifully wrapped package on my desk. I was perplexed why anyone was sending me a present, but that didn’t stop me from tearing it open to see what was inside. Laying delicately amongst a bed of tissue was an egg. Also in the package was a letter that, in essence, said: “We know how much care and attention you put into every package that leaves your company. If this egg is fully intact, you know how much care and attention we put into delivering packages on behalf of our clients.”, signed Shepherd Couriers. In the world of courier businesses, every company either says their faster or cheaper…in fact, we had dozens of sales letters from courier companies, fighting to get our business, singing that very hymn. But none were successful. That was until we received the egg. That company was the antithesis of fast and cheap. They stood for care and attention. And, that was a message that meant something to us. We gave them our business almost immediately.
Starting today, be irreplaceable.
Discover what you do differently today:
Finish this sentence – Our customers pay more for, and choose, our product and / or service because _____________. Another way of thinking about this is to identify what you’re doing that your customers love and your competitors find difficult to replicate.
Identify what others think you do differently:
Ask your customers, employees, peers and partners:
- Why did you choose to hire/work for/partner with us?
- What do you get with us that you can’t get anywhere else?
- Once you began working with us, how did we surprise you and exceed your expectations?
Uncover what you could do differently:
What untapped need, problem or pain do you see facing your customers, and how can you use a core strength to resolve it?
Coco Chanel once said, “In order to be irreplaceable one must always be different.” When everyone around you is singing in auto-tune, why on Earth would you want to join the choir? Stand alone and sing your heart out.
(photo via ktpupp)
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
In a recent advisory board meeting I attended, the topic of award entries came up. The perception is that the same names win in their category year after year after year. What do they know that you don’t?
How to win an award
I asked 4 judges, who are also award winners themselves, and 2 writers, who create award-winning entries for their clients, what you need to know. The answers might surprise you…
Meet the JudgesAndrea Michaels, President, Extraordinary Events Colja Dams, CEO, VOK Dams Group Tony Conway, Owner, A Legendary Event Janet Elkins, President, Eventworks
Meet the WritersRuth Moyte, Wordmaker, Red Dandelion Creative Michelle Bergstein-Fontanez, Director of Marketing, Exhilarate Events |
What are the biggest mistakes companies make when submitting an award entry?
Not reading the rules!
Colja: Most award entries are turned down even before the jury gets together because formalities are missed.
Janet: Submissions that do not provide all information requested, are thrown together carelessly or are not written within specified guidelines (word counts, layout, etc.) may result in a reduction of points awarded. It is best to read and reread and then go back point by point through your submission to ensure all elements required are included and that any directions provided have been followed perfectly.
Missing the mark
Andrea: Not paying attention to what is really needed vs. the egotistical need to praise yourself into winning, because of course you are the most original, the most cost effective, the most creative and all that bullsh*t.
Ruth: Understand why your entry should be considered to win. What’s the angle – what sets apart your project from the others? If you can’t answer those questions with something other than “because I want to win an award”, it’s back to the drawing board. If you don’t understand why your project should win, most likely a judge won’t either.
Underestimating the power of photography
Michelle: No matter how minute the picture, or even how bad the picture may be, an award entry’s sole purpose is to tell the story about the event. Pictures are really worth a thousand words. As soon as you start planning an event, hire an amazing photographer and, if you can, also get a videographer. Give them specific direction on a shot list – from setting up, challenges, and during the event. Also be sure your photographer/videographer captures the emotion of the event and the artistry, yes that may be a little vague, but get them to capture all the details that went into planning the event. No detail should be left uncovered!
Getting lazy
Ruth: Pushing timeframes to the wire, and then writing in a rush is a big mistake. If you’re writing for yourself, give yourself time. If you’re having a writer do it, give them even more time. Editing is a part of the natural writing process. When you don’t give yourself enough time to write, then you’re cheating yourself.
Janet: It is imperative to write the submission specific to each award and focused on the elements pertinent to that individual award. You may develop an incredible submission for one award but use the same thing for another and you may miss key items that the second award calls for or the judging panel may feel that you are just dialing it in rather than truly investing in the submission process. This is also true when submitting an event to different publications, organizations or award presenters. There is an opportunity for cross over in judges and the requirements of submission for one may not match the requirements for another.
Writing a sales letter
Michelle: A big mistake I’ve seen is positioning entry content like a sales letter or promotional piece. This is not an ad, nor a sales campaign, this is an award entry, judged by fellow event professionals and veteran judges. The’ve seen it all, been through it all.
Talking facts, not stories.
Ruth – They should be able to transport me to the event so that I can imagine experiencing everything first hand.
Tell me about an entry that stuck out in your mind, either really great or really bad.
Andrea: I want to be amazed. And there are so very many examples (I’m talking about great right now). Last year for Gala I saw an entry for Venice, Italy where the visuals were so incredible and the scope of the job so amazing, nothing could compare. The film they sent, the photos they took were incredible…you felt the event come alive.
And the bad and ugly? One entry on floral was about three paragraphs which told no unusual story, and a few small photos loosely put into a binder so they were falling out. If the entrant felt so little commitment to the award I didn’t think the entry could possibly be worthy.
Janet: One great entry that stands out for me is one I have seen from Thailand. I feel like sometimes we in the West a bit arrogant about our belief in the ability to produce cutting edge, award worthy events with our access to premier technology and décor as compared to other places and we forget the beauty and creativity that comes from other countries and other cultures. The event I am thinking of was spectacular – starting with great depictions through quality photographs. The event showed the company’s complete attention to detail displaying beautiful work that incorporated creative fabric colors and designs in unique formats while tying in stunning floral elements to enhance the overall look. That detail also showed in the submission of their entry – it was thorough and well organized. Everything supported a central theme and provided multiple interesting visual experiences both for those looking at the photos as well I assume for those who actually attended the event.
What opportunities do you think businesses are missing out on?
Leveraging the nomination.
Tony:
1. Market not only your award win but also your entry and nominations
2. Use social media to share the news with your connections
3. While at the awards ceremony:
- Share a few highlights about your award nominations
- Thank your clients for allowing the event to be nominated
Janet: It is important to have press coverage of any kind – the more exposure, the more opportunities your business will have. Take the time to submit press releases, photos, blogs, award entries, etc. on all interesting o unique events you are involved in – even if you only produced a portion of the event. Explain your participation and the aspect that your company produced, include photos as applicable. Take advantage of any opportunity where you can display and be acknowledged for your work.
What would you say to someone who says they don’t think their event or business is award-worthy?
Tony: You never get nominated or win if you don’t enter. All business is award-winning if you write it well and submit great photography.
Janet: Let someone else be the judge. If your event or business has any element that is unique, creative or newsworthy it is worth the attempt. Even if you do not deem what you are doing as award worthy, consider turning your submission into a blog contribution or article for a magazine. Remember, press coverage and exposure makes for good opportunities.
Colja: If you don’t try – you will never win.
Andrea: Like everything in life it’s a numbers game and you will never know what judges are looking for. Enter, enter, enter and you’ll each time learn how to write better and produce better photography. And all of us who work at this crazy industry are worthy of an award. And if you don’t think anything you do is “worthy” then start changing what you do.
In order to create an amazing entry, what processes do you recommend a business implements?
Janet: Take a personal approach to each entry, share the mood, the feelings the event was intended to engender. Set the stage that draws the reader in to help them share the experience that the attendees had. The judges may review a large number of submissions, if yours is well written and memorable you have a better chance of standing out.
And, submit it in advance of the deadline just in case there is a foul up to give yourself enough opportunity to make sure it gets there in plenty of time.
Colja: Work on it while it’s still fresh – and make sure you get the pictures needed.
Andrea: Take notes on site so you don’t forget anything memorable. Do a careful outline of everything you want to include. Write the entry then put away. After a while rewrite and put away again. When you think you have the final fabulous entry send to someone to read who has no experience with that event and ask them to tell you everything that could be improved upon. They are reading for content, just like a judge will. And invest everyone on the team who worked on this event to help you with the entry, adding their personal anecdotes. I also recommend making it a light hearted read so judges can have some fun reading it.
Michelle: If you can’t hire a writer to do your award entry, work out a reduced fee for them to proofread it and make the due diligence review to make sure you have all your ducks in a row. At the end of the day, 90% of the process is following the award entry rules to a T, a minor misstep can disqualify you despite how amazing your content is.
Ruth: I believe that you know early on in the process if an event is going to be award worthy from a uniqueness angle. You may not know all the challenges that are going to arise, but to me those are the icing on the cake. When I used to produce, I always knew ahead of time that I’d be entering – or least 99% of the time. The “it” factor would pop on my radar and I’d start paying attention, writing notes, funny stories. Write down notes right after the event while you’re still emotional about it. Or call me and tell me about it so that I can write them down. I prefer to write an event when it is exciting and fresh in everyone’s mind. It makes for a better entry.
Get away from the office when writing. Go somewhere that you are comfortable and relaxed. Grab a glass of wine or a beverage, write from where you feel creative. It should be quiet and solitary so that you can concentrate well. If you like music, turn some on in the background. The key is to be comfortable.
Will you be participating in an upcoming award entry? Don’t miss the upcoming Canadian Event Industry Awards and the Event Marketing Awards (entries are due soon, but you still have time).
(photo via Vitó)
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
Thursday, January 12th, 2012
How would you like to get FREE exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how would you like to be quoted as the featured expert in your field?
I recently spoke with 3 prominent special event publication Editors to understand, from their perspectives, what opportunities event businesses are missing and, more importantly, what they need to do to about it.
Meet the ExpertsChad Kaydo, Editor in Chief, BizBash Media Liese Gardner, Editorial Director, Event Solutions Magazine Lisa Hurley, Editor, Special Events Magazine |
With all the pitches that come across their desk, what gets your attention?
Be relevant, be relevant, be relevant!
Liese – “Those that are relevant to the content and spirit of the magazine. It’s great when the sender sends an informative message – such as ‘We just produced an event we think is great for your tent issue. It involved X-number of tents, was unique because of XX, the challenges were X and the team included X, Y and Z. Here is contact information for them. Attached are low res photos by (photographer’s name) for sending purposes, but we can get you high-res as soon as you need.’ Simple, to the point, informative. People get too caught up in what they may have learned about press releases and pitches. This is really all that is needed to get our attention!
Chad – “BizBash has a pretty specific audience and we like to cover things before anyone else does, so I’d rather get an email with a couple short paragraphs about why this would be interesting to my reader, not a press release that is more suited to a general audience—and that is going out to lots of other outlets. (That said, clear, comprehensive press materials are very helpful once a story is assigned.)”
Beyond context, think about content
Liese – “I can’t stress about the photos enough. Like so many publications, Event Solutions is photo-driven whether online or digitally, so that always will be a major consideration for inclusion.”
What is the most memorable way someone pitched a product/idea?
Show, don’t just tell
Lisa – “This is so old-fashioned and of course doesn’t work for all pitches, but I am always impressed when someone sends me a sample (and no, I’m not asking for freebies, and I think it’s wise to ask an editor beforehand if they would like to see a sample). To me this says the person making the pitch believes so strongly in their product or service that they just know I will like it once I see it.”
Avoid Gimmicks
Chad – “If you have a product you’d like us to check out, of course we’ll want to see it, but sending a gift or overly elaborate packaging doesn’t make me more likely to feature something,” says Chad Kaydo, “Straightforward and targeted always beats fussy and overwrought.”
Social Proof
Lisa – “I also put a lot of faith into pitches that carry the endorsements of leading event planners.”
What tips do you have for becoming THE person that gets called for a quote?
Build Relationships
Liese – “Here is the bottom line on why someone gets quoted and it’s no mystery – they have been in touch with the magazine either by sending consistently good information or have been visible in other press (press begets press). I suggest sending a note to the editor outlining your area(s) of expertise and that you are available anytime as a resource for articles that concern that topic(s). It lets the editor know that you can be a resource on certain subjects. I recommend sending this type of pitch in addition to company news and event pitches.
Have a Plan
Liese – “In regards to all these different type of communiqué with the media, it’s a good idea to map out with your team what you want to get from media exposure. There are two approaches. One is the shotgun affect in which you are looking for any mention, anywhere. To me, that is not very effective. The other is a strategic placement and a careful campaign that puts you, your company, your work, your expertise, in front of the right publications that will in turn get you in front of the right clients.”
Be Easy to Work With
Lisa – “The number one rule for getting quoted is to reply-fast! We editors always seem to be putting things together at the last moment, and if I don’t hear back from someone I’ve contacted for a quote, I have to move on to someone else.” If an editor reaches out to you after a pitch, that’s like a little jerk on your line when you’re fishing. You got ‘em hooked! don’t waste this opportunity and get back to them as fast as you can. just two weeks ago, I got a great press release for an event product, which included the promise “photos available upon request.” but the PR person never got back to me, and so we wrote up another product.
Liese – “If you see someone quoted often, it also usually means that they are also reliable sources for the editor. Meaning, they will call or e-mail back within 24 hours if not sooner (editors are notoriously on deadline), they address the subject at hand in full sentences that offer little jewels of information (in other words – no “yes” or “no” answers).”
Have a Unique POV
Lisa – “If you want to be quoted, be brave. Speak in specifics, not generalities, and don’t be afraid to give an opinion.”
Chad – “Speak in soundbites—keep it short and interesting. Don’t just promote what you do.”
Mind your Ps and Qs
Chad – “Say ‘thank you’ after the story runs, regardless of how prominently you were featured—it’s a reminder to the writer that you’re still out there, and that you follow what they do.”
How is social media changing the way you find ideas / experts to feature in your publication?
Feedback & Ideas
Chad – “It definitely shows you who is engaged in a topic. We occasionally use @BizBash_News and our Facebook page to solicit opinions and suggestions for stories.”
Finger on the Pulse
Liese – “Because so much of what we do is photo driven, Facebook is perfect for looking in on what event professionals are doing. In this regard (photo wise) it’s a little more helpful than Twitter or Linked In. Myself, our editor, Ann Turner, and our Creative Director, Jean Blackmer, have all found stories and photos on Facebook because it is so rich with photo postings, albums or blog links. For business articles, staying in tune with Linkedin conversations has been a great way to find what people are talking about and find new experts. Personally, I find these three social media outlets to be a sea change in shaping editorial as well as keeping my finger on the pulse of the industry. I’ve found so many great new faces through Twitter, especially by following hashtag conversations such as #eventprofs.”
Make your own media opportunity
Liese – “I encourage everyone to be their own media through blogging. There are just so many stories out there and limited editorial space (this holds true of print and online media outlets). By blogging, companies are able to control their brand and message and consistently reach out to current and prospective clients. And, as I mentioned, the media will also look in on blogs to find stories, get more information about you, or educate themselves on your work or marketplace.”
What are the biggest mistakes you see companies make, and how should they fix them?
Sending content in unusable form
Lisa – “I’m always amazed at pitches that come my way in some graphic form that makes me have to retype the information in order to post or print it. This is not why God made computers.”
Making editors hunt for information
Lisa – “I highly recommend spoon-feeding editors. For example, I sometimes get pitches for new venues, and when I ask for missing basics such as capacities, the person pitching will tell me, ‘Oh, you can find that information on the venue’s website.’ No, no, no! Think about what info the editor needs and get it for them—even if that means just grabbing it off the website yourself. Make it easy for the editor to cover you, and you will get coverage.”
Pitching too frequently
Chad – “If you mass-email an irrelevant press release every week, when I see your name in my inbox, my brain says ‘delete’.”
Short-term thinking
Liese – “If you have something coming – say you are doing something large in the summer – I’d start reaching out to the editors now with other news, yet mention that tidbit as well in the ‘bio’ paragraph about your company. It’s about sitting down and creating a strategy so that all the pieces of your story are being conveyed in several different ways.”
Chad – “If yesterday’s pitch didn’t get covered, tomorrow’s might, and next month the writer might get an assignment that you’d be a perfect source for. And that might be a bigger story than what you were originally hoping for. Build a relationship over time.”
Waiting too long to reach out to the media
Chad – “Sometimes people take so long to create an elaborate pitch, the information gets stale. When we cover an event, we like to post the story within a day or two. If you take a week to put together a press release, it’s probably too late for us to do much with it. (That said, we always want to see photos of innovative work, and we often use those photos in other kinds of stories later.)”
What tips have you used for getting press coverage for your business?
photo via Shrieking Tree
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
In this, our final post of 2011, we’ve rounded up the most popular posts among readers this year. Read them today and join the conversation.
Ideas for Event Planners:
Are You Afraid of Competitors Stealing Your Ideas?
3 Lessons Small Businesses can Learn from Google+ Marketing
Why Event & Customer Satisfaction Surveys Fail
Customer Service Myths: The Customer is Always Right
Choose Your Clients Wisely (here’s why)
What Every Event Business Can Learn from a $2 Hairdresser
How to Deal with Negative Reviews
Tools for Event Planners:
A guide to Twitter Advanced Search for Event Planners
Small Business Online Tools Megalist i & Megalist ii
QR Codes for Events – Do They Deserve the Hype?
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
Tags: small business marketing
Sure, there are more opportunities for businesses like yours to market yourself. You have blogs, Facebook, email marketing, banner ads, mobile marketing, SMS marketing, and the list goes on and on. But what happens when everyone tries to leverage these channels? Noise. So, yes, you have more options than ever before…but those options have actually made it harder for your business to stand out.
As 2012 approaches, my goal is to not only create a resource for small businesses to go for information on how to market their companies in a new world, but provide clarity. There’s a ton of information out there. How do you know what makes sense for your business and how do you do it right?
Join me over the coming months and we’ll discuss the key things you need to know to stay ahead of the crowd, including:
- Building a killer website
- Blogging for business
- Getting Business via Twitter
- How to effectively use Facebook
- Optimizing your LinkedIn page
- Successful Public Relations strategies
- How to write awesome award entries
- Successful print advertising
- How to get started in Public Speaking
- Moving from wallflower to expert Networker
- Understanding Digital Advertising
- What is SEO (search engine optimization) and how do you use it for your business
- What is SEM (search engine marketing) and how do you use it for your business
- Understanding the power of Affiliate Marketing
- Leveraging Influencers
- Writing and publishing eBooks
- Is SMS marketing right for your business
- Why you need to understand Mobile Marketing
- Creating exciting videos that sell your products/services
- Creating E-Newsletters that customers look forward to
- Breaking down Banner / Display marketing
- Understanding Retargeting
- How to Measure your activities and ensure future ROI
See something you’d like to learn not on the list? Or do you have specific questions you’d like to ask? You can remain anonymous and possibly appear in our upcoming “Ask Lara” feature. Simply email me your question(s).
To a successful 2012!
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
