I can’t tell you how many people over the years have asked me, “How do I become a public speaker?” Often the question is quickly followed with, “…but I’m really not sure whether I’m cut out for it.  [.....]

The 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America“ spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many  [.....]

This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column.   The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We  [.....]

In a recent advisory board meeting I attended, the topic of award entries came up. The perception is that the same names win in their category year after year after year. What do they know that you don’t? How to win an award I asked 4  [.....]

Google Business Photos should be on the radar for hotels, retailers, restaurants, event rental companies and any other business that has a storefront. Last year, I wrote on how to set up you business on Google Places, a critical step for  [.....]

We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses. Most event planners I’ve talked to have been very hesitant to embrace Google Plus, Google’s social networking  [.....]

It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined the weberatti, sitting alongside  [.....]