This article originally appeared in my Event Solutions ‘Sparks of Attraction’ column.   The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We  [.....]

In a recent advisory board meeting I attended, the topic of award entries came up. The perception is that the same names win in their category year after year after year. What do they know that you don’t? How to win an award I asked 4  [.....]

Google Business Photos should be on the radar for hotels, retailers, restaurants, event rental companies and any other business that has a storefront. Last year, I wrote on how to set up you business on Google Places, a critical step for  [.....]

We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses. Most event planners I’ve talked to have been very hesitant to embrace Google Plus, Google’s social networking  [.....]

It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined the weberatti, sitting alongside  [.....]

How would you like to get FREE exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how would you like to be quoted as the featured expert in your  [.....]

This time of year is rejuvenating because it gives all of us an opportunity to shed old skin and recalibrate our thinking. But the hype often gives way to habit. You only need to turn to your local gym to see this phenomenon in action.  [.....]