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Business Marketing Blog

• How to build an irresistible brand manifesto
  Pin itThe 2nd most talked about Superbowl 2012 ad, according to Gnip, was the “It’s halftime in America“ spot featuring Clint Eastwood for Chrysler . It was a rallying cry, not a commercial bestowing Chrysler’s many features. It was a fine example of a manifesto. Be yourself,… […]
• The epic mistake that many event businesses make
  Pin itThis article originally appeared in my Event Solutions ‘Sparks of Attraction’ column.   The tyranny of ‘er’ and ‘more’ So, what makes your business different? Most often I hear answers like: “We have better customer service.“, “We’re bigger.” and “We are more creative.” The… […]