Author Archive

The following is an article I wrote for my Connections column in Event Solutions Magazine. So what if you’ve amassed a thousand fans on Facebook? So what if you have hundreds of blog subscribers? So what if you’re neck in neck with Lady GaGa for twitter followers? What are you doing to turn those social […]

The big shift in the events industry

There used to be a distinct divide between the special event, wedding, trade show, conference and meeting industries. Each with their own affiliations and events, specialized publications, distinct vendors and industry figureheads. Sure, there may have been some overlap, but for the most part they were distinct silos on the vast land of the events […]

There’s a new iphone / ipad app on the scene that is garnering a lot of buzz…and for good reason. The Super Planner is an event industry app developed by Howard Givner, and is one of the most in-depth mobile tools on the market today. It is a digital encyclopedia of industry calculators convenient enough […]

The following is a guest post from the fabulous Brian Slawin, Principal of Busy Event. I first met Brian in the Philippines at a conference we were both presenting at. I was so impressed by his humor, his Belinks product and his great presentation, I asked him to create a blog post for me on […]

A number of years ago the word on everyone’s lips was ‘stickiness‘. When it came to your website you wanted people to be so engaged that they stuck to your site like flies to fly paper. Last year at the Ad Age conference, the VP of Marketing for Pizza Hut, introduced the term ‘slipperiness‘ into […]