Author Archive

When I worked agency-side, I spent more time than I care to remember behind one-way mirrors in research facilities. I sat in dimly lit room after room surrounded by bowls of peanut M&Ms, chips and all the bottled water I could possibly drink. I watched and listened as groups of 6-8 ‘consumers’ dissected their experience […]

A couple of weeks ago I wrote about a growing concern I have regarding ‘The Social Media Expert‘. Social media is not well understood, is over-hyped and there are a large number of people scrambling to capitalize on the buzz. As a marketing communications consultant I very much believe in the power of social media, […]

Upcoming events

I can’t believe that summer is almost over! As my days of linen and white come to an end, I’m preparing for a jam-packed September. Take a gander at my schedule and let me know if we’ll have an opportunity to meet: September 9, 2010 (some time between 2:00-3:00pm) – Minneapolis, Minnesota – Event Camp […]

Communities of the 'like minded'

It’s only natural to want to be around people just like us. It feels good when others agree with us. It makes us happy when people understand us, have similar backgrounds, goals, dreams. Social media has amplified our ability to connect with people just like us – although they might well be geographically diverse, they […]

Thank you to everyone who submitted a blog to the Eventprofs Blog Awards! We received over 40 submissions and have seen some fantastic event industry sites. Over the weekend the judging panel reviewed the submissions to ensure they were in the correct categories and met the award guidelines. Although there was a phenomenal list of […]