Author Archive

The following is a guest post by Heidi Thorne, a promotional products marketing expert and social media cheerleader. I always look forward to attending the summer Advertising Specialty Institute (ASI) promotional products trade show in Chicago. What struck me at this year’s show was how much paper is still used for brochures, directories, catalogs, etc. […]

What is #eventprofs? Eventprofs is a community of smart and digital savvy event professionals from around the world who come together online and in person to discuss progressive topics relevant to our industry – all with the intent of improving our businesses and, in turn, the Events Industry. When and how did #eventprofs begin? Eventprofs […]

A long time ago there was a shoe cobbler. He made the most beautiful hand-crafted shoes and was renowned throughout his village for his creativity and attention to detail. He was so busy working on the town’s shoes he didn’t have time to outfit his children. Instead they wore their old and tattered shoes on […]

20% of all searches on Google are related to location. Is your business being found? Many businesses invest in SEO (search engine optimization) but overlook Google’s simple and effective tool: Google Places (formerly called Local Business Centre). Did you know that Google now highlights local businesses in top search results? In other words when a […]

As you may have noticed, I added a toolbar by Wibiya to my blog. I loved this toolbar because it lets you customize how your viewers can interact with your site – it includes social sharing, allows viewers to translate your site, subscribe to your blog, it shows recent posts and allows users to donate […]