Marketing Expert, Lara McCulloch-Carter
As Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker and pioneering force in the branding, marketing and social media revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.
A renowned marketing expert with over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought after keynote speaker and workshop educator, traveling the world and changing how people think about their brands.
In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in events. Her small business marketing blog has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog.
The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.
Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world.