Much of what I write about on my blog is idea-based. Once I share a concept, my job ends and yours begins. Your job is to take what applies to you, sell it in to your organization and put it into practice. But alas, most great ideas die on the vine – before they can ever be harvested. The following article, originally written for MPI Toronto, will give you more fodder to help you sell in that great idea. So enjoy!
You have a brilliant idea. The problem is that no one else in the organization shares your wild enthusiasm. They think it’s a fad, so they don’t want to invest time or money into something that will be here today and gone tomorrow. Should you kiss your great idea goodbye?
FAD VS TREND
5 KEYS TO UNLOCK BUY IN
1. Know your culture
2. Start with the end in mind
3. Build a Story
4. Recognize that emotion trumps all
5. Have a pink spoon in your back pocket
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