Every industry has a lowest cost provider. Every industry has companies that under-bid other companies to win business. Every industry has businesses that seemingly give away their products and services for next to nothing.

There’s only room for 1 brand to be the lowest priced in the market. Unless you’re concerned with being that brand you need to move on.

Solve a problem, provide something your customers can’t get anywhere else, and build trust. Dyson built a vacuum cleaner that would never lose suction. Apple created something that would fit in your pocket and hold 1,000 songs. The Three Waiters was conceptualized for a client who wanted unique entertainment with the element of surprise.

Stop lamenting over business that wasn’t yours to begin with. Build something your customers will want to spend money on.