This is a very simple yet powerful interview with graphic designer Elike Konig of Hort. I really do believe that every person in a creative industry {and beyond} can learn from his perspective. Take a few minutes and watch this video…

Some key lessons:

• It’s OK to play in business.
• Experimentation is paramount. Don’t do something you’ve done before.
• Understand your weaknesses and accept them…everyone has them.
• Build a team that compliments you.
• Don’t create drones and clones, let your team bring their individuality to their work.
• Ask to be surprised. <-- One of my favorite points.
• Share your ideas. It’s easy to close off from sharing for fear of someone stealing your idea.
• Ideas build. Collaboration is king.
• Think before you design.
• If someone criticizes you, take it as a positive. Someone has taken their time to provide feedback because they want to see you become better and stronger.

I was inspired by Better Taste Than Sorry. Thank you for sharing this video.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
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