Archive for November, 2009

3481884396 75ae814b17 b receive a package from your social friend . without revealing your address
Between Facebook, LinkedIn, Twitter and blogs (to name a few), all of us are building friendships and business relationships online. And sometimes there are times when we want to share things with our new contacts…like a thank you for writing something nice about us or a book we just finished reading that we know our contact will enjoy. The problem is that they are someone we’ve met online. And sharing our house address may not be the smartest thing to do.

SendSocial is a new service that allows you to send packages to anyone who has a Twitter ID or email address. SendSocial sends your contact a message letting them know you want to mail them something. If they accept, they can input their confidential address information and SendSocial will send the package to them without disclosing their address to you! Pretty simple, right? Here’s a quick overview for more details:

Just one small issue for some of us…this service is available within the UK only. Is anyone aware of a service like this outside of the UK? Please share :)
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
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Wednesday, November 25th, 2009

imagination uk . merry christmas


45196987 imagination uk . merry christmas

Talk about holiday spirit! I just had to share Imagination UK’s stunning office lighting display. If that doesn’t get you humming a holiday tune, I don’t know what will!

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Leaderboard 728x90 imagination uk . merry christmas

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The best way to get in touch with me is hello@ready2spark.com
Wednesday, November 25th, 2009

elike konig . lessons learned

This is a very simple yet powerful interview with graphic designer Elike Konig of Hort. I really do believe that every person in a creative industry {and beyond} can learn from his perspective. Take a few minutes and watch this video…

Some key lessons:

  • It’s OK to play in business.
  • Experimentation is paramount. Don’t do something you’ve done before.
  • Understand your weaknesses and accept them…everyone has them.
  • Build a team that compliments you.
  • Don’t create drones and clones, let your team bring their individuality to their work.
  • Ask to be surprised. <-- One of my favorite points.
  • Share your ideas. It’s easy to close off from sharing for fear of someone stealing your idea.
  • Ideas build. Collaboration is king.
  • Think before you design.
  • If someone criticizes you, take it as a positive. Someone has taken their time to provide feedback because they want to see you become better and stronger.

I was inspired by Better Taste Than Sorry. Thank you for sharing this video.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

Leaderboard 728x90 elike konig . lessons learned

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Tuesday, November 24th, 2009

silhouette . hostess gift

silhouette+coasters silhouette . hostess giftHow fab are these gorgeous silhouette wood coasters from Etsy seller peppersprouts? $25USD for a set of 4!

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

Leaderboard 728x90 silhouette . hostess gift

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google sidewiki google sidewiki . turning the web into a dialogue

I’ve been playing around with Google Sidewiki for a few months now. If you’re not familiar with this tool, Google launched it back in September. The idea is that anyone can contribute their thoughts to any website – in essence turning any website into a public forum.

Unfortunately until now many businesses have chosen not to participate in social media due to fear of hearing negative information about their products, services or company. With the advent of Google Sidewiki, companies will have no choice – because now anyone can add comments directly to their websites.

How does it work?

What does this mean to businesses
THE GOOD:
3rd party endorsement – it’s long been known that testimonials and the opinions of 3rd parties are a key influencer in buying decisions. Now visitors to your blog or website can hear what others think about you, your products or your services.
Real feedback – contrary to what many believe, bad feedback is not bad news. It just provides companies with the ability to know what people are saying. Although business owners can’t remove or modify a Sidewiki comment, they can respond. This, my friends, is power.
THE BAD:
Spam – Google Sidewiki will not be immune to one of the worst 4 letter words in our vernacular today. Anyone with a Google account will be able to leave a comment on a website. Although you can’t remain anonymous, this has not stopped spammers (just reduced their numbers).
Unfiltered negative comments – Contrary to my ‘real feedback’ comment above, there is a possibility for competitors posing as disgruntled customers to leave comments on your site. It’s important for your business stakeholders to explore all scenarios and identify an action plan if any of them come to light.
THE INTERESTING:
Commenting is sharable - Users who post feedback via Sidewiki can share their comments through Twitter, Facebook and other popular social networking sites. Users can even blog from Google Sidewiki.
Paradigm Shift
What tools like Google Sidewiki and others should do is force corporations to put their customer at the centre of their business strategies. Long gone are the days when we could dictate and control what others thought of us, now the consumer is in the driver’s seat. Understand these new tools and learn how to use them to your advantage. Pre-plan what you will do if negative feedback is left on your site as opposed to dealing with it when it occurs. Listen to your customers, engage them and solve their problems.
To download the toolbar, click here.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

Leaderboard 728x90 google sidewiki . turning the web into a dialogue

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Friday, November 20th, 2009

new product to watch . ticings

ticings new product to watch . ticingsHave you ever wanted to get the look that professional pastry chefs spend hours achieving? Ticings let you do just that. An edible peel and stick applique that can be applied to cupcakes, cookies, cakes and brownies, Ticings give you the hand crafted look without the years of experience and effort.

Cool, no?

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

Leaderboard 728x90 new product to watch . ticings

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The best way to get in touch with me is hello@ready2spark.com
Thursday, November 19th, 2009

le . cupcake

le+cupcake le . cupcakeI am absolutely in love with Australia’s own Le Cupcake – a delicious boutique that creates one-of-a-kind cakes and cupcakes. I first came across them while lurking on Flickr. Proprietor Kylie Lambert has the most delightful photography of her works of art and it was her edible toppers that made my jaw drop. A personal favorite are her fabulous cows (top right)!

What do you think?

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
Past-President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Leaderboard 728x90 le . cupcake

Hire Lara to Build Your Business
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The best way to get in touch with me is hello@ready2spark.com
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