a challenge . for all event bloggers

What does leadership mean to you…especially in these trying times? I challenge you to blog about this very topic next Monday, April 27th. If you’re interested in participating, please leave me a message so I can link to your blog. Thank you & happy blogging!

Participating blogs:
plan like a PRO
Beevents
Art of Creative Celebrations

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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bridesmaids . groomsmen . gifts

I stumbled across Jeeta’s handmade goodies on Etsy. I thought her handmade keychains ($9-11), bookmarks ($9) and books ($42) – which can be personalized with names or initials – would make a great bridesmaid or groomsman gift. Jeeta also makes other custom items.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

love it or hate it . le whif

I’m an admitted chocoholic. A chocolate bar is a daily staple in my diet – a dreamy, creamy, decadent staple. The problem is my Mother told me more than once that “a moment on the lips is a lifetime on the hips”. And I’m waiting for that day when my chocolate-eating ways will catch up to me.

Le Whif says worry no more. Why? They’ve create a revolutionary new way of eating chocolate – by breathing it! 200 mg of tiny chocolate powder particles are puffed into the mouth, for all the taste of chocolate in under 1 calorie. Le Whif is available in 4 flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.

No doubt this would be a really novel experience at an event. And I could see it doing very well at a fashion event, where being seen with anything other than a cigarette and a luxury water bottle is almost equal to blasphemy. Will it replace my need for chocolate? I think not. I would feel cheated out of the simple delights of unwrapping the package, chewing, tasting textures and even the guilt that ensues.

I think some things are just worth the risk. What do you think?

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

starting a battle

What happens when you start a war without thinking of your opponent’s next step?

Some brands have garnered great success from starting a battle. The beauty is that doing so forces consumers to pick a side. You’re either a Pepsi drinker or you like Coke. You’re in the MAC camp or you use a PC. But as the Audi example shows, it can be a very risky move. Once you’ve drawn a line in the sand, the key to success is calculating what your competitor’s next move will be and making sure you always stay one step ahead.

I will leave you with one great thought from Sun Tzu’s Art of War:
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. It is by attention to this point that I can foresee who is likely to win or lose.

Photos via bmwblog.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network

meetingspodcast.com

A big thank you to Mike McAllen of Grass Shack Events and MeetingsPodcast for his entertaining interview last week. Arguably one of the more fun interviews I’ve done, Mike asked all there is to know about Eventprofs – what it is, how it got started and how to get involved. Visit: MeetingsPodcast to hear the interview.

Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network