Archive for April, 2009
Thursday, April 16th, 2009
I’m an admitted chocoholic. A chocolate bar is a daily staple in my diet – a dreamy, creamy, decadent staple. The problem is my Mother told me more than once that “a moment on the lips is a lifetime on the hips”. And I’m waiting for that day when my chocolate-eating ways will catch up to me.
Le Whif says worry no more. Why? They’ve create a revolutionary new way of eating chocolate – by breathing it! 200 mg of tiny chocolate powder particles are puffed into the mouth, for all the taste of chocolate in under 1 calorie. Le Whif is available in 4 flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.
No doubt this would be a really novel experience at an event. And I could see it doing very well at a fashion event, where being seen with anything other than a cigarette and a luxury water bottle is almost equal to blasphemy. Will it replace my need for chocolate? I think not. I would feel cheated out of the simple delights of unwrapping the package, chewing, tasting textures and even the guilt that ensues.
I think some things are just worth the risk. What do you think?
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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What happens when you start a war without thinking of your opponent’s next step?
Some brands have garnered great success from starting a battle. The beauty is that doing so forces consumers to pick a side. You’re either a Pepsi drinker or you like Coke. You’re in the MAC camp or you use a PC. But as the Audi example shows, it can be a very risky move. Once you’ve drawn a line in the sand, the key to success is calculating what your competitor’s next move will be and making sure you always stay one step ahead.
I will leave you with one great thought from Sun Tzu’s Art of War:
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. It is by attention to this point that I can foresee who is likely to win or lose.
Photos via bmwblog.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
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The best way to get in touch with me is hello@ready2spark.com
Tags: Corporate Branding
A big thank you to Mike McAllen of Grass Shack Events and MeetingsPodcast for his entertaining interview last week. Arguably one of the more fun interviews I’ve done, Mike asked all there is to know about Eventprofs – what it is, how it got started and how to get involved. Visit: MeetingsPodcast to hear the interview.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Hire Lara to Build Your Business
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The best way to get in touch with me is hello@ready2spark.com
A sneak peak from a fab 
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Hire Lara to Build Your Business
Hire Lara to Speak
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The best way to get in touch with me is hello@ready2spark.com
I first saw this stunner in the pages of my favorite design mag: Canadian House & Home. It’s rustic and refined at its best and looks amazing as a contrast in an ultra-modern space.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Hire Lara to Build Your Business
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The best way to get in touch with me is hello@ready2spark.com
Tags: Products
This beautiful vintage luggage set by Etsy seller BrightWall makes me want to pack up my things and go…well…somewhere.
Have fun perusing her Etsy shop for more hand painted retro goodies.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Hire Lara to Build Your Business
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The best way to get in touch with me is hello@ready2spark.com
Tags: Products
A new trend in graffiti art, fire tagging is quite literally graffiti set aflame. Artists create their masterpieces using lighter fluid, then take a lighter to it quickly before it dries.
Just keep in mind that if your venue doesn’t allow open flame candles, they’ll probably pooh pooh fire tagging.
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
. Follow me on Twitter
. Connect with me on LinkedIn
. Become my Peep at EventPeeps
. Befriend me at Events Network
Hire Lara to Build Your Business
Hire Lara to Speak
Subscribe to our Newsletter
The best way to get in touch with me is hello@ready2spark.com
