Thursday, April 16th, 2009
I’m an admitted chocoholic. A chocolate bar is a daily staple in my diet – a dreamy, creamy, decadent staple. The problem is my Mother told me more than once that “a moment on the lips is a lifetime on the hips”. And I’m waiting for that day when my chocolate-eating ways will catch up to me.
Le Whif says worry no more. Why? They’ve create a revolutionary new way of eating chocolate – by breathing it! 200 mg of tiny chocolate powder particles are puffed into the mouth, for all the taste of chocolate in under 1 calorie. Le Whif is available in 4 flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.
No doubt this would be a really novel experience at an event. And I could see it doing very well at a fashion event, where being seen with anything other than a cigarette and a luxury water bottle is almost equal to blasphemy. Will it replace my need for chocolate? I think not. I would feel cheated out of the simple delights of unwrapping the package, chewing, tasting textures and even the guilt that ensues.
I think some things are just worth the risk. What do you think?
Lara McCulloch-Carter
Author of the Special Event blog ready2spark
Director of Marketing – Regal Tent Productions
President – ISES Toronto
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good comment posted on the blog...good job.
LOL - I'm up to trying it too. I think once I got a whif of it, I'd simply get a craving to eat some chocolate :)Oh, and one thing I didn't mention - if you're not a chocolate fan, the inventors are working on creating le whifs for other types of decadent treats.
LOL - I'm up to trying it too. I think once I got a whif of it, I'd simply get a craving to eat some chocolate :)
Oh, and one thing I didn't mention - if you're not a chocolate fan, the inventors are working on creating le whifs for other types of decadent treats.
I used to have a friend who would, instead of asking me to try food, ask to smell it -- I guess it's the same idea? Seems worth a try, though - I'm addicted to chocolate, too!
I'm not sure if smelling chocolate would do the trick for me-it's like having a craving for greasy french fries and smelling them-all that does is put me on the fast track for junk food!
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[...] – a merging of form and function. Many ideas have come out of those four walls. One of which, Le Whif, I blogged about some time back. The idea behind this product is to use gastronomic scent to leave [...]