One day my husband came home with a book. He said that one of his clients gave it to him and told him that he just had to read it. My husband loves to read, but he’s not a business book reader. It sat on his shelf for weeks. Every time I walked past it the bright orange cover and retro cartoon caught my attention. One day I picked it up and skimmed through the first few pages. I found myself swept up in the author’s witty and funny take on how to stand out and get noticed…and I couldn’t put it down.
The book is Step into the Spotlight by the talented ex-lawyer, comedian, marketing consultant, keynote speaker and mom, Tsufit. It is an incredibly easy read because Tsufit is in one word: funny. Not to be outdone by her comedic skills are her original insights on topics that have been talked about time and time and time again: Personal branding, Positioning and Publicity. One of my favorite lines in the book (although there are many) is: An expert is not someone who knows something. An expert is someone who is known for knowing something. This book is overflowing with ideas that will make you rethink the way you’re currently marketing yourself or your business.
I find myself going back to this book whenever I need some inspiration. it is a gem and a must-read for any professional who wants original ideas on how to stand out and get noticed.
Sidebar: Please note that all of my recommendations are unbiased. I am in no way being compensated by any of the businesses I feature in my Lara Recommends section. My intent is to share things that inspire me, make my life easier or just plain enjoy. I hope you like them as much as I do.