Friday, September 14th, 2007

Artfool – true creativity

Creativity is part process, part raw talent. One of the biggest challenges facing designers is coming up with fresh, unique and relevant ideas. I came across Artfool this evening and in my opinion they’ve surpassed the freshness challenge. There is no “signature style” that you often see with designers – that is unless you count a meticulous attention to detail, an eye for beautiful things and a desire to produce the unexpected. Every single one of their events take on its own unique story. It doesn’t matter if they’re designing in a tent, a church or a warehouse – the venue becomes the canvas, not necessarily the focal point.

Here’s a small snapshot of some of the events I loved…

artfool2 Artfool   true creativity

Signature Artfool   true creativity

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