As a representative of your company, you are part of the corporate brand. When someone decides whether or not to buy your products or services they’re also determining whether they want you. Just today, I went to my bank to meet with a new financial planner. Within 1 minute I wanted to run  [.....]

When I worked agency-side, I spent more time than I care to remember behind one-way mirrors in research facilities. I sat in dimly lit room after room surrounded by bowls of peanut M&Ms, chips and all the bottled water I could possibly drink. I watched and listened as groups of 6-8  [.....]

A couple of weeks ago I wrote about a growing concern I have regarding ‘The Social Media Expert‘. Social media is not well understood, is over-hyped and there are a large number of people scrambling to capitalize on the buzz. As a marketing communications consultant I very much  [.....]

I can’t believe that summer is almost over! As my days of linen and white come to an end, I’m preparing for a jam-packed September. Take a gander at my schedule and let me know if we’ll have an opportunity to meet: September 9, 2010 (some time between 2:00-3:00pm) –  [.....]

It’s only natural to want to be around people just like us. It feels good when others agree with us. It makes us happy when people understand us, have similar backgrounds, goals, dreams. Social media has amplified our ability to connect with people just like us – although they might  [.....]

Thank you to everyone who submitted a blog to the Eventprofs Blog Awards! We received over 40 submissions and have seen some fantastic event industry sites. Over the weekend the judging panel reviewed the submissions to ensure they were in the correct categories and met the award guidelines.  [.....]

The following is an article I wrote for my Connections column in Event Solutions Magazine. So what if you’ve amassed a thousand fans on Facebook? So what if you have hundreds of blog subscribers? So what if you’re neck in neck with Lady GaGa for twitter followers? What are you doing to turn  [.....]