One of the simplest rules of business is this: You have 2 options for your business strategy, but you have to choose one: 1) Be the lowest cost provider The largest retailer in the world, Walmart, uses this strategy very successfully. Their single-minded goal is to be the lowest price leader in  [.....]

In my last instalment of ‘Memories from Event Solutions Catersource 2010‘, I thought I’d share some pictures from the Anthology party. I’ve been to my fair share of industry parties, but this one was full of so many great ideas. Enjoy the pictures!   [.....]

I had the pleasure of attending the CATIE Awards while at the Event Solutions Conference in Las Vegas. One word: yum. I was blown away by all of the award winners, but I wanted to highlight two very cool concepts – a food and a drink. FOOD Best New Food Concept by Vicky Crease from Vicky  [.....]

A lot of people ask me, “What’s the deal with tweetups?”. First, let’s define what one is. A tweetup is basically a scheduled meetup between Twitter friends. Tweetups allow you to take the relationships you’ve built online and extend them in person. The beauty with  [.....]

Over the past year, I’ve had the pleasure of getting to know corporate event producer, Ryan Hanson of BeEvents. Ryan is in 2 words an Event Provocateur. Convention irks him…instead, I do believe he spends his sleeping and waking hours trying to determine how to redefine events and  [.....]

If you’re looking to amp up your event’s Twitter feed and are bored with conventional aggregators, this event is a beautiful example of art, drama and technology combined. With high-powered video projectors and their patented video mapping technology, Klip Collective transformed the  [.....]

This latest instalment of Sunday Spark focuses on a presentation given by Gary Vaynerchuk of Wine Library TV fame at FOWA London 09. My takeaway from his talk is that we live in a care economy. A time when being passionate about what you do helps you stand out from the crowd and when caring about  [.....]